Trade Show Management

Exhibitor trade show management starts with your budget. How much do you have available to spend on your trade show program? Start to plan your next trade show as early as possible.

1. Trade show booth space selection:

Size matters
Location, location, location
Orientation/inline/peninsula/island

The size of your trade show display stand will depend on your budget and your needs.

The location of your booth is critical as well. Many times your location will depend on availability. It is important that you choose your booth space in a timely manner.

The orientation of your booth is not to be overlooked. It is important to take into consideration the exhibitors located directly next to and around your booth space. Every trade show association puts regulations in place that will affect what you are able to do with your space. It is critical that you read the show regulations before you get to the trade show floor. Your exhibit house can help with all this. It is important that you have a good overview so that you can make the best most informed decisions possible.

2. Pre-Show Marketing:

Get a list of attendees
Target decisions makers
Send email and or print invitation
Cold call invitation
Social media promotions

It is very important that you don't forget about your pre-show marketing. You don't want to spend a lot of money and not plan big time to get your target audience into your booth at the show. It is critical for your overall success.

3. Execution of trade show exhibit requirements:

Booth design and construction
Review service forms for important deadlines
Booth carpet/flooring
Show floor install and dismantle labor
Electrical requirements
Audio visual
Graphics
Booth badges
Internet & phone services
Material Handling/Drayage/Charged by show contractor
Booth catering
Booth cleaning
Trade show furniture rental
Lead retrieval
Custom signs, hanging signs
Floral
Security
Photographer
Transportation of properties to and from show site
Entertainment
Givaways